Founded in 1922, Milwaukee-based Arandell Corporation provides high-quality premedia, catalog printing, mailing, distribution, list management, database marketing, mobile solutions, logistics, and consulting services to its partners in the retail and direct mail catalog markets. For over 65 years, the Company has been owned and led by the Treis family who grew Arandell into the industry leader focused on catalog and promotional printing for upscale retailers. In 2007 the Treis family hired industry veteran Brad Hoffman to join the executive team as Chief Financial Officer and over the past seven years Brad was given increased responsibility in leading the business. During 2014 the Treis family decided it was time to explore options for their ownership stake in Arandell.
The Company had engaged Promontory Point Capital in 2013 to seek out new financing for Arandell, and when the family desired to execute upon an ownership transition plan for their business, PPC once again provided assistance. Working with the Company’s financial syndicate that was arranged by PPC earlier in 2014, a management buyout and recapitalization led by Brad Hoffman and other members of Arandell’s management team was finalized in November. The management buyout structure achieved the Treis family’s objectives including both monetizing their investment in Arandell, while also keeping the Company as an independent, Milwaukee-based employer and industry leader.