Headquartered in suburban Milwaukee, GenAlpha Technologies offers a comprehensive suite of software and services with a complete aftermarket solution for original equipment manufacturers. The Company’s GenSuite SAAS product provides its customers with a unique platform including eCommerce, data conversion, eCatalogs with 2D and 3D interactive technology, and data analytics. When integrated with an OEM’s existing ERP system such as Oracle, J.D. Edwards, Microsoft Dynamics, amongst others, the GenSuite platform is designed to automate the business process and enable high margin aftermarket parts sales growth for OEM’s.
Earlier in 2017 GenAlpha was introduced to PPC by the Company’s law firm given the shareholders’ desire to explore ownership liquidity options. In addition to achieving shareholder liquidity goals, the owners of the business wished to secure a partner for GenAlpha’s management team to support the Company’s continued growth and product development. PPC’s engagement strategy focused on identifying interested strategic and financial parties with an established track record of supporting technology-driven businesses similar to GenAlpha. Through a transaction arranged by PPC involving Shore Points Capital and Greyrock Capital Group, GenAlpha’s shareholders and leadership team achieved their stated objectives. The closing of this transaction was announced in November of 2017. Read the press release.