"PPC quickly grasped AIA's value drivers and expertly identified the optimal set of potential buyers, including a private equity firm with an existing industry-aligned platform seeking to grow via acquisition. The Lawton Standard Company platform fully valued our team's vision allowing for the achievement of AIA's growth goals and our shareholder transition objectives." Richard Janes President American Iron & Alloys

Promontory Point Capital is excited to announce another one of our firm’s recent client successes.

American Iron & Alloys (“AIA”) is a Waukesha, Wisconsin-based manufacturer and supplier of continuous cast iron, bronze, and other alloys distributed throughout the United States. The Company’s flagship product is its continuous cast iron alloy, branded as Versa-Bar, which AIA exclusively distributes through its partnership with Brazil-based Tupy SA. With strong brand recognition earned over a more than 40-year history, AIA’s products are used by fluid power, heavy duty construction, and a variety of other industries that require metallurgically superior alloys.

As AIA ownership and leadership began to contemplate succession planning goals, the Company’s law firm recommended that the owners have a confidential conversation with Promontory Point Capital. PPC was subsequently engaged to explore shareholder liquidity and strategic alternatives for the business. Once engaged, PPC prepared a Memorandum, researched a targeted set of potential acquirers, and subsequently led confidential outreach efforts to solicit transactional interest in AIA. After soliciting preliminary offers from multiple bidders, PPC assisted in negotiating a Letter of Intent with The Lawton Standard Company. Based in Green Bay, Wisconsin, Lawton Standard is a leading manufacturer of high alloy and complicated metallurgical castings. Lawton Standard is a portfolio company of Oakland Standard, a private equity firm based in Michigan. PPC managed the entire engagement and assisted in closing the American Iron & Alloys transaction during the fourth quarter of 2022 representing another successful Done Deal for our firm. Read Press Release

Christopher Riegg is an investment banking professional with over three decades of experience providing strategic and financial guidance to business owners and executives. As a partner at Promontory Point Capital, Christopher Riegg has worked with over 200 companies across various industries, including manufacturing, distribution, technology, and services. His focus areas include mergers and acquisitions, debt restructuring, recapitalization, and private equity capital.

PROMONTORY POINT CAPITAL

MILWAUKEE

Chris Riegg
Partner
[email protected]

Bill Penkwitz
Partner
[email protected]