PPC Advises Penrod on Growth Financing

Promontory Point Capital is excited to announce another one of our firm’s recent client successes.

Milwaukee-based Penrod has established itself as one of the Health and Life Science industry’s most reputable Salesforce solution providers. As a Salesforce Platinum Consulting Partner, Penrod serves an expanding nationwide audience of medical device companies, healthcare providers, pharmaceutical companies, laboratories, and specialty healthcare clinics that require CRM technology solutions to better manage customer account management and patient engagement. The Company’s Salesforce expertise is supported by more than 25 different Salesforce certifications in a variety of disciplines including Administrator, Sales Cloud Consultant, Service Cloud Consultant, Platform Developer, and Platform App Builder, amongst numerous others.

Since becoming a pure-play Salesforce-only provider in 2014, Penrod experienced year after year revenue and employee growth reinforcing the Company’s leading position within the Health and Life Science software sector. As Penrod contemplated options for its next phase of growth, the Company’s law firm made an introduction to Promontory Point Capital. PPC’s engagement included advising Penrod on its growth & financing options, which resulted in the Company closing an institutional investment round led by a Midwest-based Family Office with co-investment provided by Salesforce Ventures. This financing initiative, which closed during the 4th quarter of 2021, represented another successful Done Deal for Promontory Point Capital.